Masterclasses
Hands-on sessions with our coaches and sponsored athletes covering lifting technique, nutrient timing, and recovery strategy you can take straight back to your own training.
Sports Tournaments, Built In-House
We do not just fuel athletes from the sidelines. The SportGrad Performance team designs, funds, and runs its own strength & conditioning tournaments across the United Kingdom. From the floor plan to the final podium, every event is organised internally so that competitors experience the same uncompromising standards we build into our supplements. This is where clinical nutrition meets the roar of real competition.
About Our Tournaments
Our tournaments began as a simple idea inside the SportGrad warehouse: if we were going to talk about clinical performance, we needed a proving ground where it could actually be measured. What started as a single in-house challenge has grown into a recurring series of hybrid strength and conditioning events, organised entirely by our own team of coaches, logistics staff, and former competitive athletes.
Every tournament is structured around accessibility and integrity. We build divisions for newcomers and elite competitors alike, we publish transparent scoring, and we hold the same rigorous standards on the competition floor that we hold in our lab. There are no shortcuts and no hidden agendas — just well-organised, fairly judged competition designed to push dedicated athletes to graduate their routine and discover exactly what their training has prepared them for.
The Next Tournament
Upcoming Event
SportGrad Performance Cup 2026
Saturday, 22 August 2026 · Birmingham, United Kingdom
A full day of hybrid strength & conditioning competition organised by the SportGrad team. Lite, Open, and Pro divisions race across six functional zones in front of a live crowd. Registration, full schedule, and live updates are published across our official channels — follow along to secure your place and watch the action unfold.
Live Broadcast Countdown
We stream the SportGrad Performance Cup live and free. The broadcast goes on air the moment the first heat begins — here is the countdown to kick-off.
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The broadcast is live now — head to our channels to watch.
Tournament Perks
A SportGrad tournament is more than the scoreboard. Every event day is packed with activities for competitors and spectators alike.
Prize Draw
Every ticket holder is entered into our on-the-day prize draw, with supplement stacks, training gear, and exclusive SportGrad bundles up for grabs throughout the event.
Fan Zone
A dedicated spectator area with the best views of the competition floor, interactive challenges, big-screen replays, and a place to meet the SportGrad team face to face.
Food & Drink Stalls
Curated stalls serving performance-friendly meals, hydration, and snacks to keep competitors fuelled and spectators happy from the first heat to the final podium.